— PROJECT NAME

The Jamie Oliver Group (inc, the Jamie Oliver Cookery School)

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JO x Samsung

JO x Tesco

JO x Weber ANZ

— ROLE

Campaign copywriting

Content writing & editing

Magazine editorial

Video storyboarding & scripting

— DATE

2024–2025

As an in-house copywriter at the Jamie Oliver Group, I crafted content and words for a plethora of copy needs, from web to email, social and print cookbooks. This included ghost writing for the man himself, most notably across partnership projects with Tesco.

I also led on messaging for partnerships with Samsung and Weber ANZ, finding the sweet spot between client goals and Jamie’s uniquely approachable tone of voice.