— PROJECT NAME

Sorted Food

— ROLE

Communications strategy

Content creation

Copywriting

Social media

Tone of voice

UX writing

— DATE

2020–2022

As the in-house copywriter and communications specialist at Sorted Food, I led on copy and tone of voice across web, email, social and product. Basically, I did it all, from UX and naming for the Sidekick meal-planning app, to user journeys, email retention schemes and social media strategy, reaching over 1 million people worldwide on a daily basis.

I also weaved in broader industry expertise through collaborations with key industry figures such as Ravneet Gill, Poppy O’Toole and Karan Gokhani.

The tone? Playful, friendly, tongue in cheek. The purpose? To entertain, educate and inspire a global community of over 2 million food lovers.