— PROJECT NAME

Mindful Chef

— ROLE

Brand storytelling

Campaign copy

Content strategy

— DATE

2026

I was brought in to lead on brand storytelling, including campaign, web and blog copy, and magazine editorial, for a 3-month contract. This included:

• - Leading on messaging for partnerships with The Hut restaurant and RHS Sandringham, as well as seasonal campaigns for English Wine Week and Mediterranean month.
• - Leading on content development and copy creation for the weekly magazine, fortnightly email newsletter and evergreen blog.
• - Rolling out the new Mindful Chef tone of voice across all touchpoints, shaping how the brand showed up in its new identity.
• - Mentoring junior writers and refining their work to meet rigorous editorial standards.