— PROJECT NAME

CPRE London

— ROLE

Campaign coordination

Communications strategy

Copywriting

— DATE

2026

I advise on the communications strategy for the environmental charity CPRE London on a voluntary, part-time basis. After conducting an initial review of their communications across channels, I now:

- Define and refine messaging approaches for public campaigns around greener practices, breaking down complex policy stuff into simple, actionable copy.

- Lead on email strategy for campaigns, tailoring messaging to members, supporters and politicians.

- Produce aligned social copy across channels.

• - Develop high-quality, accessible web content, including news pieces, to raise the charity’s profile and communicate impact.

I’ve worked across multiple campaigns, and spearheaded the communications strategy and rollout for the Big Give Earth Raise fundraising appeal, securing £20,000+ in donations in just one week.